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Success Stories

Nancy Michaels Nancy Michaels
Entrepreneur and President of Impression Impact

Nancy Michaels is founder and President of the marketing company, Impression Impact. She is a well-known speaker and entrepreneur, having spoken in 42 states to more than 20,000 entrepreneurs.

Her relationship with Office Depot began at the 2002 Success Strategies Conference in Boca Raton, FL. During the Silent Auction, Michaels bid $1,050 for a lunch meeting with Bruce Nelson, CEO. During their lunch, she pitched her idea to hold small business seminars in Office Depot retail sites. After their meeting, Nelson put her in touch with Jerry Colley, President of North American Stores. Michaels' thousand-dollar risk led to ten in-store Small Business Seminars, What You Need to Know, presented to Office Depot small business customers.

In addition, Michaels presented to Office Depot an idea for on-line seminars, which led to the widely popular Web Caf� Series. Michaels is Web Caf�'s lead consultant and a frequent speaker. Her presentations have included Marketing on a Dime and Creative Marketing Strategies.

In 2002, Michaels was presented with the Tom Peters WOW! Project Personified Award for her in-store business seminars for small business owners. Her clients include Office Depot, Merrill Lynch, Benjamin Franklin Plumbing and Fleet Bank.

She is the author of four marketing books for small business including Off the Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget, How To Be A Big Fish in Any Pond, Media Madness, and A to Z to Visibility.

Prior to founding Impression Impact, Michaels was a nationally syndicated newspaper columnist and was the publicist for Matt Lauer, who currently co-hosts "Today" on NBC.

Impression Impact provides consulting and creative marketing strategies for businesses. The company is located in Concord, Massachusetts. www.impressionimpact.com

 

Annette Taddeo Annette Taddeo
President & CEO of LanguageSpeak, Inc.

LanguageSpeak, Inc. is a comprehensive language service company that offers a broad range of language-related services in over 100 languages, including document translation, instruction, interpretation, software localization and an emerging critical area---Web site translation.

Among the company's clients are prestigious firms such as American Express, Clorox, Dannon, Ernst & Young, ING and Office Depot just to name a few.

Ms. Taddeo first met with Office Depot executives at its "Success Strategies for Businesswomen Conference" in 2002 and began providing translation services in 14 languages for various business units across the Company. Shortly thereafter LanguageSpeak was one of several firms, national and international, that vied for working with Office Depot on its Hispanic Web site. The Company was selected last year and provided translation of more than 14,000 products and descriptions on the Web site. In addition, LanguageSpeak regularly maintains and ensures that content is kept current and updated on an on-going basis.

In 2003 Ms Taddeo was the recipient of Office Depot's sponsorship to Tucks School of Business Executive Program at Dartmouth given to a certified minority vendor.

Annette's community activities and strong business leadership have resulted in numerous honors and awards including South Florida Business Journal's "Up & Comers Award" and Miami Metro Magazine's "Miami's 101 Most Powerful & Influential Women." Recently Ms. Taddeo was awarded Women in International Trade's International Businesswoman of the Year Award. In addition she was honored by Miami-Dade County Mayor and the Board of County Commissioners for her exemplary contributions and for her many accomplishments leaving a lasting impression to the county's residents by proclaiming May 9th 2002 "Annette Taddeo Day."

LanguageSpeak, Inc, is headquartered in Miami Florida. www.languagespeak.com

 

Rebecca Boenigk Rebecca Boenigk
Chairman and Chief Executive Officer

Rebecca Boenigk is literally "sitting pretty" these days following the successful launch and growth of an ergonomic chair business.

When Boenigk and her mother, Jaye Congleton, started Neutral Posture Inc. in 1989, they raised $50,000 and ran with a concept that was not widely known. Back then, they worked out of their home's garage focusing on small contracts and developing a market for their business. Today, the mother-daughter team promotes their ergonomic chairs using sales representatives nationwide. Consequently, they've successfully won customers and business opportunities including $17 million in net sales in fiscal year 2000 and an ongoing vendor relationship with Office Depot Inc.

"It is a joy and privilege to work with Office Depot," Boenigk said. "They truly stand behind, believe in and carry out the principles behind their diversity program. Office Depot truly does walk the walk regarding diversity."

While Neutral Posture's primary focus is to be the leading provider of ergonomic solutions, Boenigk has simultaneously led the company's efforts to provide opportunities that help future entrepreneurs. The company's Diversity Business Development Program is designed for minority-owned, women-owned, non-profit and not-for-profit businesses, and for major corporations who support these kinds of businesses to be competitive in today's marketplace. Neutral Posture spends more than 7% of its total spending on minority- and women-owned business enterprises and the company plans to increase its total spending to 15% during the next two years.

Boenigk and the company's commitment to business and diversity have earned several accolades. Last year, Boenigk was named the 2002 Office Depot Business Woman of the Year. During the past year, she was also elected to serve in 2003 and 2004 as chair of the Women's Business Enterprise National Council Women's Forum. Boenigk was first nominated in 1997 to be part of WBENC, the nation's leading advocate of women-owned businesses that serve as suppliers to America's corporations. In 1997, Ernst and Young recognized Boenigk as the co-recipient of the Ernst and Young Entrepreneur of the Year Award in manufacturing for the Houston region.

For more information, visit Neutral Posture online at www.neutralposture.com or call 1-800-iGo-Ergo.