Google AdWords Executive
Frederick Vallaeys is Google's AdWords Executive. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He first got involved in search marketing in 1998 and joined Google in 2002. He has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media.
Frederick has spoken at numerous search marketing conferences in the United States and abroad, contributed to trade books, and appeared in the news to explain how AdWords can be a main driver of success for companies.
Google: Tips, Tricks & Tactics to grow your Business with Google (60min)
- Ask the expert - How to find new customers with Google Adwords?
- Create a highly targeted and measurable online ad campaign for ROI (return on investment)
- Use Google's data to discover new opportunities to grow your business
Aired September 21, 2010