CEO of Brandswag and Author of Twitter for Dummies
Kyle is principal at MindFrame, a digital direct response company specializing in nonprofit donor engagement and fundraising. Having trained over 175 companies and organizations, Kyle has built a reputation for an in-depth understanding of the application of social and digital marketing. He is author of two books: Twitter Marketing for Dummies (Wiley, 2009) and Branding Yourself (Pearson, 2010). The second edition of Twitter Marketing for Dummies will also be released in 2011. Recognized both locally and globally for his knowledge of social media, he is routinely invited to share his expertise with audiences all over the world. Kyle writes a marketing blog at www.KyleLacy.com and you can find him on Twitter at @kyleplacy.
Driving Leads and Revenue through Twitter (60min)
- Determine three types of content to share for Twitter success
- Find prospective consumers using Twitter search and feeds
- Measure success (Return On Investment) using Twitter