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Sam Horn

The Intrigue Expert and author of POP! and Tongue Fu!®.

About Sam

an award-winning communication strategist with a 20 year track record of results with clients including Intel, YPO, Fortune 500 Forum and Cisco
Twice the top-rated speaker at the International Platform Assn. conventions and featured speaker (along with Jim Collins, Tom Peters, Tim Ferris) at the 2008 INC Magazine 500/5000 conference. Has presented at hundreds of conferences including ASAE, American Bankers Assn, CA Conference for Women, AMEX-SCORE Small Business Summit and at TEDx-NASA.
Providing training to more than a half million people worldwide (London to Los Angeles, Dublin to Denver, Berlin to Boston) and for such organizations as Boeing, HP, Amgen, Lockheed Martin, the U.S. Navy, Genentech, Booz Allen, Capital One and the U.S. Chamber of Commerce.
Official Pitch Coach for Springboard Enterprises (which has helped entrepreneurs receive more than $5 billion in venture capital), plus pitch judge for USA Today's Perfect Pitch and British Airways Face2Face competition in NYC and London. As a presentation coach, has worked with Hall of Fame speakers, female legislators with NFWL and the directors and officers of EO.
Frequent media resource who has been featured on MSNBC, NPR,, and on every major TV network including NBC, ABC, CBS and Fox affiliates
Author of 6 books from major publishers (i.e., Tongue Fu!®, POP!, What's Holding You Back?) which have been translated into 17 languages, endorsed by Seth Godin, Stephen Covey, Jeffrey Gitomer and Tony Robbins and featured in Readers Digest, NY Times, Investors Business Daily.
17-time Emcee (and former Executive Director) of the Maui Writers Conference, who has worked alongside Hollywood Directors and bestselling authors including Frank McCourt, Ron Howard, Mitch Albom, Garry Marshall, James Rollins, Dave Barry, Aaron Sorkin, Carrie Fisher.
Founder of intrigue Institute which has helped hundreds of clients (including Joel Manby of Undercover Boss, Betsy Myers, COO of Obama's Presidential campaign and Charlie Pellerin, Hubble Project Manager) create more compelling communications and crystallize an attention-grabbing message and first-of-its-kind positioning that helped them break out vs. blend in. As John Jantsch (Fortune's #1 blogger on small business) says, "Sam is a seriously creative thinker who has taken what for some is mind-boggling work and turned it into a system on how to create memorable names, core marketing messages and one-of-a-kind ideas. "
Creator of The Eyebrow Test ®. The author originated this tangible way to "Test Market Your Idea in 5 Seconds for Free." After hearing thousands of people fumble their chance to close a deal, she realized people needed a way to quickly assess whether they were "getting through." Try it. Pitch your idea, venture or cause to someone in one minute. Now, watch their eyebrows. If they're knitted or furrowed, they didn't get it - which means you won't get their respect, money or business. You want their eyebrows to go up because it means you just won buy-in.

Sam's WebCasts

Personalizing Your Pitch. Pitching your business to different types of audiences (60min)

  • Engaging interest
  • Differentiating your business from competitors

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