Internet Marketing Content Plan Worksheet

Purpose

Target Audiences

Content Inventory
List content to be included in your Web site. For each content item, identify the source for the content. This may include specific documents and/or individuals within your organization who will prepare/create the content.
Content Item	Source/Location of Content	

		

		

		

		

Interaction Inventory
List interactive features/forms to be included in your Web site. For each item, identify  the person(s) within your organization that have information needed to create the interaction.
Item	Description/Contact Person	

	

	

	

	

		

	

Information Structure
Create and attach an outline of content to be included in your Web site.  Main headings in the outline should correspond to groups of content that should be available from the home page of your Web site.