Internet Marketing Implementation Plan Worksheet

Overview

Scope

Budget
Estimate the hours and costs associated with the project. Costs should include staff time, vendor costs, and anticipated hosting/maintenance costs.

	Hours	Cost	
Staff-Related Cost			
Vendor Costs			
Hosting Costs			
Maintenance Costs			
Total			

Timeline
Create a general timeline for completing project milestones:
MILESTONES	DATE(S)	
PLANNING		
Competitive sites/industry/Web stats analysis			
Define site requirements/site map				
DESIGN		
Create design/content options				
Select Design			 			
PRODUCTION		
Content to Web developer 				        		
Database design review/approval (if applicable)			
Site implementation (create site)				
TESTING		
Beta installation							
Proofing and testing							
Internal beta review							
Client final review and approval					
Final changes, proofing, and testing					
DISTRIBUTION		
Site goes live