Paper brightness can be an important consideration when selecting copy paper, especially if you're printing a high number of graphics or images. In the United States, brightness is measured on a scale from 1 - 100, with higher numbers being brighter, and with most copy printer paper somewhere in the 80s. Brighter paper generally creates more vibrant, vivid pictures, so using 96 brightness paper can be a great way to make your brochures and images pop out, helping your marketing materials stand out from the crowd. If you'd like more paper options, check out our full selection of copy and printer paper, as well as more multipurpose copy paper.
When looking for 96 copy paper, make sure to examine the paper weight. The standard weight for most printing purposes is 20-lb paper, which is heavy enough to withstand casual use but can still be folded and bent easily. If your printer is bleeding through 20-lb paper, consider moving to a heavier weight paper. Using 24-lb or 28-lb paper can help limit the amount of ink that bleeds through, and the heavier paper is also great for two-sided printing.
If you want to make an easy eco-conscious buying choice, think about choosing paper with post-consumer recycled content. This type of material has already been used at least once by consumers, and utilizing it helps reduce the amount of timber that is harvested for paper products each year. Another way to promote a greener choice is to look for Forest Stewardship Council (FSC) certified paper. FSC certification means that the paper was made from sourcing programs that meet stringent environmental standards, making sure that you're supporting an environmentally responsible way to create paper.