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Expert Copywriting and Founder of Red Hot Copy
Lorrie Morgan-Ferrero is considered one of the top copywriters in the world. She founded http://www.redhotcopy.com in 1999 in an effort to work anywhere, raise her family and still make a good living. Today she works with household names like motivational speaker Les Brown and Mark Victor Hansen, co-author of "Chicken Soup for the Soul" series. Lorrie is on the Board of Advisors to the National Association of Women Writers, distributes a weekly ezine, maintains a blog and has her own weekly podcast show. Lorrie is a direct descendent of Ralph Waldo Emerson and is dedicated to teaching the world it is possible to shift from the hype-?lled sales copy to a more modern version...copy written with authenticity and rapport.
Fail Proof Ways to Capture Attention with Your Marketing, Ads, Email and Online Copy (60min)
- Why you should write your own marketing copy...and how easy it can be
- How to add sizzle to your marketing so you stand out above the competition
- Exactly how to apply Lorrie's 5 step SOBOC formula to turbo-charge any marketing piece
- How changing a few simple words can make a big difference in your response
- The secret to getting a repeatable, predictable result every time someone sees your copy
- How to instantly diagnose mistakes, so you aren't doomed to repeat them
Aired September 28, 2010