By: Jason Eisenberg Community Program Manager for Office Depot
We're living in a digital world. And while a shift in focus on digital advertising is being embraced by businesses everywhere, it's important not to abandon physical signage as a branding and promotions strategy. When used together strategically, digital advertising and physical signs can complement one another – expanding the reach of your brand to the public.
How to Make Signs Work for Your Business
Signage can be especially important for new businesses with small budgets because it is cost-effective compared to other forms of advertising, and really imprints your brand in your physical community. Just remember, the person who sees your logo and brand on their way to work every day is a potential customer. You can use signs to let them know what your business offers or what kind of deals they should expect if they come in. This can inspire continuous curiosity and provide 'impulse buyers' the option to get what they need the moment they see your brand.
Signs inside your business are equally important. No one likes getting lost at a store – use signs to gently nudge your customers in the right direction, whether it's a flash sale or a section of your store designated to certain products.
No matter what you decide to print on, if your signage is appropriately placed and stands out, it can help fuel curiosity, attract impulsive customers and help engage with your local and physical community.
Printing signs is no longer just a boring affair with a few surfaces to choose from. Now, you can print on nearly everything from windows and vinyl to plastic and aluminum. Stand out from the competition with these 10 surprising surfaces you can print on with Office Depot services.
Keep in mind that some of these print jobs like posters and yard signs can be done same day so long as you put in your order by 2 pm.
All content provided herein is for educational purposes only. It is provided “as is” and neither the author nor Office Depot, Inc. warrant the accuracy of the information provided, nor do they assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.