4 Easy and Affordable Ways to Show Customers You Care
Sep 28, 2015
By: Kelly Spors
Showing customers appreciation is a win-win: your customers get the satisfaction of knowing your business cares about them (and perhaps a thoughtful gift). Your business wins greater loyalty among those customers and may even glean some valuable information about them. And the good news is that showing appreciation doesn’t have to be a high-priced endeavor.
As October 15th is National Get to Know Your Customers Day, now is the perfect time to think about customer appreciation. Here are four low-cost ways to spread some love and forge a deeper connection with your customers:
1. Host an event
Everybody loves free food and entertainment. Hosting an event at your business — whether an informational seminar or a cocktail party — is a good way to get quality face time with your best customers, writes Growthink founder David Lavinsky. “They are asking you questions. You are learning their true desires, fears and challenges. This helps you better understand their real needs," he says.
Lavinsky recommends thinking about ways to make your event a memorable experience that your customers will truly value.
2. Pick up the phone
Calling your best customers and thanking them for your business is a simple, cost-effective way to show them you care. It can also lead to key conversations that allow you to learn more about their needs and goals.
“Making a patron feel like their ideas are important can go a long way,” writes personal branding strategist and career coach Mary Rosenbaum.
3. Publish an e-newsletter and encourage feedback
A newsletter emailed weekly, biweekly or monthly, depending on what’s appropriate for your customer base, is a great way to stay in touch. It’s also a good tool for interacting with your customers, says Gail Goodman in Entrepreneur.
“Give away helpful advice in your email newsletter, as well as on your Twitter and Facebook pages — information that will better your readers' lives,” she says. “Anticipate customers' questions and concerns and offer useful information to educate and guide them. Ask them what they'd like to learn more about from you.”
You can also use newsletters to distribute and advertise special deals, such as discounts or promotional offers.
4. Personalize your approach
If you decide that the best way to show appreciation is through gifts, try to personalize them — at least for your most valued customers. The best gifts are those that show you truly understand them, both personally and professionally. Have a customer who loves to golf? Consider giving a golf accessory or a certificate to a local golf course.
It may be impractical to tailor-fit all of your customer appreciation efforts, but it will make your customers feel special when you do — and that goes a long way in winning their loyalty for life.
And remember that getting to truly know your customers is an ongoing process that takes time and initiative. Your customer appreciation efforts are an excellent opportunity to learn more about them, which will benefit your business in the long run.
About the Author
Kelly Spors is a freelance writer and editor based in Minneapolis. She previously worked as a staff reporter for The Wall Street Journal, covering small business and entrepreneurship.
All content provided herein is for educational purposes only. It is provided “as is” and neither the author nor Office Depot, Inc. warrant the accuracy of the information provided, nor do they assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.
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