Whether you're passing out swag at a trade show, hosting a giveaway, or just showing some appreciation to your loyal customer base -- giving promotional gifts is a great way to remind existing and potential customers that your company exists. If you're giving out something worthwhile, a giveaway can also be a powerful marketing strategy that gains your brand valuable exposure. Not all promotional items are equal, so put some thought into it. Consider some of the best promo items to get current and potential customers genuinely excited.
Drive Sales with USB Drives
USB drives make fantastic promotional products because they're universally useful. A USB drive is a utilitarian device that anyone can use to store and transfer data. It's no secret that people use their computers and mobile devices frequently these days, so each drive is going to be seen on a regular basis, serving as a constant reminder of your company. USB drives are also excellent giveaway items because they stand out from the sea of pens and keychains at corporate events, elevating your brand and creating genuine interest in your business.
Boost Your Brand with Branded Apparel
Giving away custom-branded apparel can be an incredibly effective way to show appreciation for your customers, but it has to be done right. You don't want to just print your company's name and phone number on a T-shirt and then give it away to anyone who walks by. Your goal is to offer attractive clothing to the people who actually would want to wear it. That way, your hard work doesn't end up in the rag pile. Try to come up with an interesting design that appeals to your target demographic. Include your company name, but try not to make it look like too much of an advertisement. Make sure you have a variety of colors and sizes, so you don't have to turn away anyone who's interested.
Light Up Your Customers' Lives with Flashlights
Flashlights provide genuine value to their owners, and they also appeal to virtually any demographic. Giving away promotional flashlights is one of the safer ways to make an impression and ensure that your investment doesn't get tossed out at the end of the day with the rest of the swag bag. There are plenty of different useful light options out there, including penlights, key chain lights and book lights, as well as the classic pocket flashlight.
Advertise All Year with Wall Calendars
Wall calendars make fantastic promo items if you approach them right. Most people aren't going to hang up a calendar that just has pictures of your company logo or a product. Create a calendar that people would genuinely want to display, regardless of your company's involvement. That way, when people look at it, they see your company's information organically, rather than as a direct, in-your-face advertisement. The beauty of a calendar is that people look at them on a daily basis every day of the year.
Supply Your Customers with Kitchen Supplies
Promotional kitchen supplies are great because they get used frequently, and customers appreciate having them around. For example, next time a customer struggles open a pickle jar, they're going to be grateful to your company when they pull out their handy branded jar opener. Flavor-fresh snack-bag clips are another excellent choice, as they're going to be used frequently, and people can always use more of them. Both of these items aren't regular items on shopping lists, so people are going to want to hold on to them.
When it comes to promotional giveaways, the most important thing is that your promotional items provide value to the recipients in some way. Select from fun items that make them laugh and want to share with other people, or useful items that make the recipients' lives just a little bit easier. Ideally, your items should also be related and complementary to your brand to really tie the whole package together. Quality freebies are long-term marketing investments that help with customer retention, increasing customer loyalty and building your customer base. They're also just a whole lot of fun.
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