Custom stickers can make powerful marketing and branding tools. Well-placed stickers can provide long-term exposure for your business. From bumper stickers to window stickers, handing out stickers can be a great way to network with your community, and displaying them in appropriate, relevant public locations can help drive brand awareness. When someone attaches your company's sticker to their vehicle, notebook, laptop or water bottle, it becomes a personal endorsement for the whole world to see. Stickers can also be fun; in today's digital world, tangible marketing materials can make an impression. Follow these tips to help make your custom stickers marketing campaign a success.
Select the Right Kind of Sticker
From small car window stickers to massive custom vinyl stickers, there's a sticker option for virtually any application. To select the right type, first consider your goals. Are you hoping to elevate your product packaging with custom labels, or are you planning on handing out stickers to your customers to increase visibility?
Once you identify how you plan to use your stickers, consider what type of surface your stickers are going to adhere to most frequently. For instance, if your company sells hiking gear, you may want to opt for a weatherproof sticker. If your company is more tech-based, consider custom vinyl stickers that stick to laptops.
Some types of stickers can be used for a variety of purposes. For example, if you have small- to medium-sized custom vinyl stickers with your company's logo, you can attach them to snail mail, incorporate them in product packaging and hand them out to your customers. Other kinds of stickers — for example — have very specific purposes. Decide whether you prefer a versatile sticker that can handle a variety of applications or a sticker that caters to a more specific usage.
Choose an Ideal Size
The size of your sticker often determines where it ends up. Small- to medium-sized stickers are the most versatile, but you may have to sacrifice visibility. Sometimes, selecting the size of your sticker is easy. For example, if you're handing out car window stickers to your customers, you should consider something that's small enough to not use too much real estate but not too small that other drivers can't see it. Even the most loyal customer isn't going to cover their entire rear window with your logo.
On the other hand, if you're creating window decals for marketing on your own car or on your store's windows, you may want to size up for better exposure. As a general rule of thumb, be conservative and polite with your sizing when your stickers are going to be used on other people's property, as you can always use bolder designs and colors to make your stickers more attention-grabbing. When your stickers are for advertising on your own property or in public spaces (where allowed), you can size up a bit so people take notice.
Pick the Best Material
The sticker material you use depends on its application. Custom vinyl stickers tend to be the most versatile option, as they're durable and can adhere to a wide range of surfaces. Paper stickers are cheap and ideal for mailing and product packaging, but may not be suitable for outdoor use.
Polyester or polypropylene stickers are perfect when you need an extremely resilient, weatherproof label. Polypropylene is ideal for indoor products that may get wet, such as bottles of soda or mouthwash. Polyester is suited for more extreme outdoor environments where rain or snow are present. Vinyl stickers aren't waterproof on their own, but many include a glossy coating for protection from moisture.
Now that you have a better idea of how to select the right sticker type, size and material, it's up to you to design a sticker that makes an impression. Make sure your design fits your company's personality. Be consistent with your branding across all of your various marketing materials, and try to use recognizable color schemes, fonts and images so people recognize your stickers instantly.
A simple logo is usually the best choice for marketing purposes, although if you're designing custom bumper stickers, a tag line or call to action alongside your company logo may be more appropriate. Finally, remember that stickers are budget-friendly marketing materials, so don't be afraid to have some fun with them.
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