Cyber Monday, which falls on the Monday after Thanksgiving, has become one of the busiest shopping days of the year. In 2017, Cyber Monday online sales came in at $6.59 billion, a 16.8% increase over 2016, according to Adobe Insights. And for the first time ever, sales from smart phones exceeded $2 billion. Retailers are offering online deals that match, or even exceed those of Black Friday, which helps to make Cyber Monday shopping a great way to save as you search for items on your gift list and self-gifting wish list. Here are some tips to help guide your online shopping experience on Cyber Monday.
Your Cyber Monday Plan
Before Cyber Monday arrives, spend some time researching the items you want to purchase so you can determine in advance if there will be discounts on these items. Many deals are released in advance, making it easier for you to keep track of the gifts you are serious about purchasing. Whether you're hoping to fill up the stock room with everyday pens, paper and other office essentials at great values, or save big on gifts for yourself, friends and family with high-tech gadgets and stylish accessories, Cyber Monday deals make shopping a must activity. And don't forget to support your local small businesses on Small Business Saturday, the day after Black Friday. A trip to your downtown retail area can keep your small businesses vital, and makes for a nice break after a hectic Black Friday.
On Cyber Monday
Supplies are often limited, even when shopping online, so shop as early as you can. Traffic online surges in the final hours of Cyber Monday, another reason to shop early. If you use social media, follow trending topics and hashtags related to Cyber Monday. Stay up-to-date with real-time information, including flash sales and notices of product shortages, something that's often communicated, depending on the site. Don’t forget, many retailers offer Cyber Monday deals all week, or even “Cyber Monday Every Monday,” so don’t get complacent. If you’re looking for that perfect gift, be sure to sign up for email offers, download the app, and check the site often for updates. That’s the easiest way to remain on top of your shopping game.
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