Enter your customers' hearts through their mouths and stomachs. Whether you're hoping to finalize a major sale or you just want to show loyal customers that they're appreciated, gift baskets filled with edible goodies can be a perfect choice. After all, everybody eats! In order to maximize the impact of your gift basket, consider what to send and when to send it. Here are some fun gift basket ideas and tips to help get you started.
Time Your Gift Appropriately
While there's certainly nothing wrong with sending a customer, client or other business associate a gift basket just because, strategic timing can go a long way in producing ideal results. Some occasions that may call for food gifts include receiving a positive review, the completion of a project, the finalizing of a major sale or a personal achievement. Holidays can work too, of course. You can also use gift baskets to thank a potential customer or client in advance. For instance, if your company is hoping to gain the business of a major client, sending a gift basket the day before sending a sales rep is a great way to quite literally warm up their appetites.
Enjoy the Convenience of Pre-Packaged Gift Baskets
Creating a gift basket from scratch can be a nice gesture, but it can also be a time-consuming process. There's absolutely nothing wrong with sending pre-packaged gift baskets. These completed baskets are carefully curated to provide a cohesive snacking experience for the lucky recipient. They're all packed up and ready to go, so you can easily send them in the mail, or hand-deliver them yourself for a personal touch. Pre-packaged gift baskets can also look appealing, as they're designed and arranged by experts.
Create a Custom Gift Basket with Your Favorite Goodies
Putting together a custom gift basket with your favorite snacks and candies is a great way to show the recipient how much you appreciate them. After all, handmade gifts are always extra meaningful. One strategy is to give a basket with food items that the whole office can share, such as tins of cookies, packs of crackers or large bags of chocolate. This type of shareable gift basket is great because every time employees are enjoying one of the treats in the break room, they can think about your company. If your basket is specifically for one person or a small group, you can include a wide variety of individually wrapped goodies.
Don't Forget the Card
It's important the recipient knows exactly why they're receiving the gift basket and who sent it. Even though it's a wonderfully kind gesture, this is still a business move. The gift basket can open the door for you and get the recipient interested. You can use the card to do your marketing or sales pitch. Always include a handwritten greeting card with your basket. State exactly why you appreciate the customer or client, then casually entice them to visit your website, stop by your store or commit to whatever action you're hoping for. You can be business friendly, and make sure that your company's name is clearly visible.
Throw in Some Branded Freebies
In addition to some delicious edibles, you can also fill the basket with some company swag. Everyone loves receiving free stuff, and some promotional items or even some free products or services can go a long way in boosting brand loyalty and getting the receiver excited. You can try to give promotional gifts that provide the recipient with practical value, such as USB drives, flashlights or reusable water bottles. Customized hats or T-shirts with your brand logo on them are great gift options, and your company gains exposure too. Just be sure the apparel is attractive enough that the receiver genuinely wants to wear it.
Giving gift baskets to every single customer, client or business associate isn't practical or cost-efficient, so choose your recipients wisely. You may have to spend a bit of money and there's no guarantee of a return, but stay focused on the bigger picture. Even just one successful gifting can lead to significant long-term profits. Finally, if your food gifts include beverages or items that aren't meant to be eaten by hand, you can include some cups, plates and cutlery to complete the experience.
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