Large Signage and Banners: How to Use Them Effectively
May 8, 2018
By: Kelly Spors
With the popularity of online marketing and social media today, small companies may think traditional marketing tactics like signs and banners aren’t worth the money or effort. But in the right situation — and when used the right way — printed large signs and presentations can make a strong impression and help your company stand out from competitors.
Consider a small company attending a trade show. An attractive, well-designed banner or sign can draw people into the booth and make the experience memorable. Consider a business owner giving a presentation to potential investors or partners: Large presentation material conveys preparation, organization and expertise.
That said, you want to approach your large printing projects with keen vision and planning, so you’re getting the greatest impact from them. Here are key questions to ask before creating a large sign or presentation for your business:
What’s the purpose?
Think about why you’re creating the sign, banner or presentation materials. Is it to lure potential customers into your business, to dazzle people with your expertise, or something else? Understanding your end goals can help you create the most compelling and effective signs. At a minimum, your sign should attract new customers, brand the business and create impulse sales, according to the International Sign Association (ISA).
What’s your brand message?
Clear and compelling messaging is critical to any large sign or banner — or any small business in general. Before you create a large sign or banner for your business, spend some time thinking about what words and/or images will clearly communicate what you’re trying to achieve and create the right image for your business. (Hint: Less is usually more when you’re making a banner.)
What should your placement be?
Where you put the sign, banner or presentation materials is important. You want to make sure you put it somewhere that the right people will see it. At a trade show, for example, should you put your company banner above your booth or along the front of your booth’s table? See what your competition does with signage, then figure out where it makes the greatest impact for your business.
How will it be mounted?
Consider how you will mount the sign or banner, whether that includes using adhesive or other hanging materials or another kind of supporting device. Different kinds of large signs and banners lend themselves to various mounting techniques, which the company that prints the signage can discuss. And while you’re laying out your banner, don’t forget to keep your original design to print accompanying materials, such as leave-behinds, custom brochures, and flyers.
A large sign or banner can make a big impression. Just make sure to spend a little time planning for it, so you’re making the best possible brand impact.
About the Author
Kelly Spors is a freelance writer and editor based in Minneapolis. She previously worked as a staff reporter for The Wall Street Journal, covering small business and entrepreneurship.
All content provided herein is for educational purposes only. It is provided “as is” and neither the author nor Office Depot, Inc. warrant the accuracy of the information provided, nor do they assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.
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