Make that day now. If you keep a file of “some day” projects, review it and prioritize the more pressing ones, or those that will provide the best return on your time investment. Here are some ideas to get you started:
Do an informal audit of your suppliers. Are there opportunities to consolidate them so you have fewer vendors? Should you get updated bids? Your vendors might be able to give more thoughtful attention to your requests in the summer.
Tackle systems updates. Check out new accounting software or learn how to more effectively use a program like Excel or WordPress.
Conduct new business. Many of your prospects might have more time to meet with you, and there could be less competition for their attention.
Don’t forget some of your more established clients. Have a leisurely lunch with them or see if you can help them with their summer slide.
Challenge 2: Your staff is less productive
Is your staff itching to get out of the office and enjoy summer weather? If you can’t beat ‘em, join ‘em. Here are some ways to let your staff soak up the sun while taking care of business:
Relax the dress code. If you are having fewer client meetings, consider letting staff wear shorts or sandals. Provide a written policy to make it clear what constitutes acceptable attire.
Consider summer hours. Not all businesses can take advantage of a flexible schedule, but if you can make “Friday afternoons off” an official policy, your staff is likely to spend more time working harder and less time musing about how to duck out.
Challenge 3: Your business is seasonal. And that season isn’t summer
Many retail outlets have this mastered: like the coffee place that adds ice cream to its menu, or the ski store that stocks biking and hiking equipment as the weather turns.
But some stores don’t have a natural warm weather pair. Here are a few ways to get the cash register ringing:
Create special discounts, like buy one, get one free — or gift with purchase — to entice visitors.
Cathie Ericson is a freelance writer covering business and consumer topics. She creates branded content for Fortune 500 companies, and her work has appeared in LearnVest, Costco Magazine, Forbes, TheGlassHammer.com and IDEA Fitness. Follow her @cathieericson.
All content provided herein is for educational purposes only. It is provided “as is” and neither the author nor Office Depot, Inc. warrant the accuracy of the information provided, nor do they assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.
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