Introducing Small Business Month: Because a Week Isn't Enough
March 31, 2021
By: Jason Eisenberg Community Program Manager for Office Depot
This is a testament to the backbone of the United States — small businesses. It may sound dramatic, but there are 31.7 million small businesses in the United States, according to a 2020 study by the U.S. Small Business Administration (SBA). That’s 1.5 million more small businesses than in 2018. This accounts for 99.9% of all U.S. businesses!
So, while we generally see major corporations in the headlines and in our news feeds, small businesses and their owners are the unsung heroes of the American Dream.
National Small Business Week typically occurs the first week of May in the U.S. That’s only seven days where we nationally recognize one of the most important pieces of our economy. Hence, we should celebrate our entrepreneurs’ courage, community efforts, and hard work for an entire month, if not longer.
As I grow in my professional development and sharpen my small business acumen, it becomes increasingly clear that “hard” work doesn’t always pay off as much as “smart” work. There are tools available to take arduous and/or boring tasks off your plate. You just need to know that they exist, where you can find them, and how affordable they are.
Your goal as an entrepreneur should be to provide a service or product you're proud of, drive personal connections within and beyond your community, and enjoy the freedom you've created for yourself. The purpose of Small Business Month is to help the entrepreneurs plan, create, and implement smart and efficient business tactics to fuel growth.
With the right education and tools, you won’t have to endlessly work in the dark — there should always be a light at the end of the tunnel.
According to Gary Miller of GEM Strategy Management, small businesses should focus on cash flow, profitability, and inventories for small business growth. You can also increase your chances of success by relieving certain burdens you may not be qualified for or simply don’t want to handle.
A great example of this is logo and graphic design. Unless you’re an expert in this field, you’re most likely not yielding as much as you would with someone who dedicates all their time to this craft. You wouldn’t ask an accountant to weld wings on a plane you’re about to fly on, so why put unnecessary burdens on yourself only to see your business flail in the wind?
There are companies out there that want to see your small business succeed — your success is their success — and they have the tools to get you there. Take advantage of Small Business Month because now’s the time to focus on the weaker points of your business.
When you can pinpoint the specific obstacles you’re facing — such as brand identity issues, IT problems, inefficient packing and shipping, and customer reach issues — you can better understand what business solutions will most help your company. This not only helps improve customer experience but also allows you to focus on more important things. Discover business services that can help you grow your business today.
About the Author
Jason Eisenberg is the Community Program Manager for Office Depot, specializing in small business and entrepreneurship. Based out of one of the most exciting cities for startups — Austin, TX — Jason is plugged into the business community, often connecting with thought leaders, entrepreneurs, and strategists to help identify and find solutions to common pain points all business owners share.
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All content provided herein is for educational purposes only. It is provided “as is,” and neither the author nor Office Depot warrants the accuracy of the information provided, nor do they assume any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.
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