Corporate event attendees tend to pick up a whole lot of freebies throughout the day, and lugging around all that swag can get cumbersome. Giving out branded swag bags is a good way for your company to boost visibility and drive brand awareness among relevant people while also giving guests a gift they can genuinely appreciate. Reusable bags are handy at trade shows and conferences, and they can be used later as custom shopping bags or general-purpose tote bags. Reusable bags can also help to reduce waste, allowing your company to contribute to a better environment and reach your green goals. Here are some tips and ideas that can help you turn an ordinary tote bag into a powerful marketing tool.
Hand Out Tote Bags Early
Your goal is to give out the best tote bags as early in the event as possible. As people wander around collecting swag, they're going to fill your bag with goodies, which may even include other bags from your competition. Try to set up your booth near the entrance so you can get first dibs on empty-handed attendees. Without being overly aggressive, you can have one team member walk around and approach people who don't yet have a bag to carry their promotional items. Make sure your tote bags have your company's corporate logo, colors, catch phrase or other identifying branding clearly visible. This can help turn hundreds or even thousands of people into walking ambassadors for your brand at the trade show, as well as in the future when the bags are reused for shopping, picnics and other practical purposes.
Give Attendees a Free Lunch
Wandering around corporate events can work up a serious appetite, and food may not always be readily available. Hand out free lunch bags filled with various snacks and goodies to really get on people's good sides. Consider including pre-packaged food items, and avoid products that contain potential allergens, such as peanuts. On a similar note, consider handing out cooler bags filled with ice-cold bottles of water. People need to stay hydrated, and water at corporate events can be overpriced. Generate a buzz and encourage people to visit your booth by offering complimentary beverages in branded coolers that keep drinks cool and refreshing all day long. The best part is that after satiating their hunger or thirst, recipients can continue using your branded lunchboxes or coolers for years to come, helping to increase your company's long-term visibility.
Bag Your Swag
If you're selling products or handing out promotional gifts such as apparel, key chains, electronics or pens, consider including a custom gift or shopping bag for carrying the items. Branded paper or plastic bags may not have the same reusable appeal as tote bags, but they can still be handy on the day of the event, and many people do recycle shopping bags for later use. Handing out bags with your products or swag is a simple, cost-efficient way to show customers and customers-to-be that you go the extra mile to make their life a little easier. It can help boost customer loyalty while also driving brand awareness, and professionally printed custom shopping bags can add legitimacy and authority to your brand.
Provide Attendees with a Hands-Free Experience
Lugging around a heavy bag of swag can get old fast, even in a nice tote bag. If you want to go above and beyond for your visitors, consider providing backpacks or drawstring bags. People really appreciate being able to enjoy a hands-free day at the event, and they're almost guaranteed to reuse their new bag again and again in the future. Backpacks and drawstring bags are fantastic for marketing, as they're clearly visible on people's backs. You can also brand these types of bags prominently with large, bold logos or designs, as people are likely going to want to use them regardless of how they look. Giving out brightly colored backpacks or drawstring bags is a great way to draw attention to your company's branding. After all, in a sea of people, multiple hot pink or neon yellow bags are going to stand out. Try to strike a balance between making your bag visible while still providing a product that people are going to be proud to use in their day-to-day lives.
If you're going to give out reusable bags, make them count. Remember that these items could potentially be used on a regular basis for years to come. That kind of marketing is incredibly valuable and hard to come by. Use high-quality, durable bags with attractive designs. You want people to reach for your company's bag as their go-to shopping bag. Finally, be sure to order a large enough quantity of bags so you never have to turn someone away. It's always better to be safe than sorry. Establishing your company as a reliable source for reusable bags is a surefire way to become the center of attention at your next corporate event.
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