There are plenty of ways to build brand awareness for your business besides paying for expensive ads. Giving out swag clothing to your customers can be a good way to turn them into brand representatives and help your company gain exposure. This effective marketing method is a two-way street, as customers love receiving free T-shirts, caps and other apparel. Here are some tips to help you select and design the best clothing that can get your customers excited.
Keep Your Branding Consistent
You should try and create clothing that's instantly recognizable. Incorporating an eye-catching logo, image or phrase is a good way to make sure your company shirts and apparel generate interest. Essentially, you're trying to turn your customers into walking billboards, so imagine that you're designing an actual billboard. Avoid using small fonts or writing only your company's name and phone number. Use bold, powerful designs that make people take notice. Whether you're designing a logo or brainstorming the perfect tag line, try to think outside the box, and use humor, beauty, wit or style to ensure your apparel makes a strong impression. Clothing that gets people talking can help build your customer base and increase your company's bottom line.
Start With Logo Shirts
Logo t-shirts are a popular type of promotional apparel for a reason. T-shirts are a common and useful type of clothing, and they can be worn in many different environments. You're trying to make your logo reach as many people as possible, and T-shirts are most likely to be spotted, whether at the gym, the mall or a local coffee shop. Choose colors that represent your brand accurately. Black, white and grey are safe choices, but bright colors can also help to draw attention and add personality to your brand. Keep in mind that just because they're free shirts doesn't mean that people are going to wear them. When in doubt, stick with a more conservative color over neon hues so you can appeal to the largest possible demographic.
Get Ahead With Hats
Hats are fantastic for promoting your company because they're both fashionable and functional. People wear hats and caps to block sunlight, reduce sweating, stay cool (or warm depending on the hat) or just to cover up a bad hair day. Hats also appeal to people of all ages and walks of life, making them a versatile choices as far as swag clothes go. If you're designing hats, there's a good chance you have other branded apparel, such as T-shirts, ready to go. For consistency across clothing types, make sure you use the same logo, or at least a design that complements your other clothing. Think of it as though you're creating a clothing line or collection, rather than individual pieces. Context matters.
Warm Up to Your Customers with Sweatshirts
People really love free customized sweatshirts. Sweatshirts are cozy and perfect for warming up on a chilly day. Receiving a sweatshirt can also be a pretty big deal, and customers and customers-to-be really appreciate the kind gesture. When you want to go a step beyond the classic free logo T-shirt, a sweatshirt can be the next choice. You can be a bit bolder and daring when designing your sweatshirts, as people usually wear sweatshirts as a layer, rather than a primary garment. Whether you print a clever tag line, a large image or a funny catch phrase, you can also feel comfortable making your company's branding a bit more prominent than you might with a T-shirt or hat. After all, sweatshirts are highly valued items. When it gets cold, people are going to want to warm up, and a branded sweatshirt accomplishes that just as well as a blank one.
Give the Gift of Convenience with Branded Bags
Totes and bags are fashion accessories with utilitarian functionality. People adore them because they can be used in so many different scenarios. They're obviously perfect for hauling around swag at trade shows, exposing your brand directly to relevant potential customers and clients. They're also great for grocery shopping, road trips and commuting to work. When it comes to totes, backpacks and other bags, you can apply your branding liberally. People may have reservations wearing heavily branded clothes, but the majority of your customers won't have a problem showing off your company's logo in exchange for such a useful gift.
Branded clothing can be an incredibly powerful marketing and loyalty-building tool, but you must create attractive clothing that people genuinely want to put on. When people see others wearing your swag clothing, it immediately helps them view your brand as more authentic, authoritative and legitimate. Don't be afraid to get creative, and reach out to your staff for ideas. Coming up with effective designs and tag lines is easier and more fun with a team.
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