Social Media Stars: 10 Accounts Your Small Business Should Be Following
Sep 26, 2016
By: Cathie Ericson
Most small business owners understand the power of social media to connect with their customers. But many professionals overlook its potential as a way to up their own business game. If you’re looking for advice on how to grow your business, social media can be a great place to turn for expert input.
We rounded up some recommendations for accounts that might be especially useful for small business owners to follow.
Want help improving your own Insta game? You’ve come to the right place. Followers will find tips to put to use right away, but just as valuable, Sprout Social says “her account itself is a stellar example of how to balance promotional and personable content.”
If you are thinking that you can’t possibly have anything noteworthy to share on Instagram, consider invoicing and accounting company Freshbooks, your new model for making a "boring" industry fun.
Their account showcases how to use this visual medium no matter what industry you are in. Also, check them out on Twitter for small business advice on everything from how to cope with losing a client to how to boost your credit.
How to grow versus how to scale is a hot topic, particularly for organizations that have some longevity. Marketing consultant @GiniDietrich likes this account for its great tips on scalability, revenue sources and more.
This guy knows his stuff: He's a professor of marketing at NYU Stern.
“Much of the information small business owners get online is not only dated, but obsolete,” says Laura Wallis, online marketing consultant at Web Navigator Gal. “Scott Galloway discusses how business marketing relates to the overall economy, but he’s also flat-out entertaining and one of the smartest people out there talking about business marketing," she says.
Another marketing-related account, Social Media Examiner offers small business owners actionable ideas to grow their business — such as “3 ways to use live video for small businesses.” It’s easily digestible and won’t overwhelm an owner who’s not a marketing guru, Wallis says.
Check out Melinda Emerson’s small business tips and inspiration, and make sure to stop by her #SmallBizChats (Tuesdays at 8 p.m. Eastern) for a weekly conversation where small business owners can ask their own questions.
Looking for more? Each small business should choose accounts that are relevant to them and their industry. Here are seven more categories Wallis suggests adding to your “following” list:
Your trade association
Three trade publications that cover your industry
Your top competitors
Your top clients
Your local chamber of commerce
Your local daily newspaper or TV station
Your national news source of choice
About the Author
Cathie Ericson is a freelance writer covering business and consumer topics. She creates branded content for Fortune 500 companies, and her work has appeared in LearnVest, Costco Magazine, Forbes, TheGlassHammer.com and IDEA Fitness. Follow her @cathieericson.
All content provided herein is for educational purposes only. It is provided “as is” and neither the author nor Office Depot, Inc. warrant the accuracy of the information provided, nor do they assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.
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