Technology can make life easier in countless ways, but it's still more convenient to grab a simple pen or pencil to jot down notes, doodle or write in a planner. If you're planning a promotional giveaway, use custom writing instruments to get your branding in front of a lot of eyes. Everyone loves a great freebie with a practical use and no strings attached. You can put your business message on promotional pens to create unlimited opportunities for people to engage with your brand.
Why Promotional Pens Work for Business
Promotional writing instruments are useful to help increase repeat exposure, inbound leads and brand recall. According to a 2017 study by Promotional Products Association International, eight out of 10 people who received products in the last six months researched the brand, and 83 percent were more likely to buy from the brand.
Much like a business card, promotional pens can convey key business details in a concise format. The difference is people use writing implements in everyday life and can help expose your branding to peers everywhere they go. Finding writing instruments that work well is also a sore point for many people. Imagine how much goodwill you can build simply by serving their basic need with pens and pencils that perform smoothly. If potential customers use your product on a regular basis, they're more likely to seek out your business when they need a relevant solution.
What to Include on Promotional Writing Instruments
The most effective promotional items make it easy for people to research your business. You don't need to fit a novel on a tiny pen, but it's smart to include visual and textual elements to build strong associations with your business.
Roughly 90 percent of people remember branding, such as a business name and logo, while 80 percent recall messaging, such as a slogan or tagline, according to Promotional Products Association International. About 70 percent remember the call to action, such as your website, contact details and social media handles. Since you don't want a jumbled design, only include vital details a new prospect needs to connect with your business. Customize products with your company colors to add another level of brand recognition.
Pick the Right Products for Your Audience
Choosing products that are tailored to your customers can help boost the impact of a promotion. Think about the needs of your audience, and consider some of the below common types of custom writing tools.
Stylus pens: These handy pens include a stylus for tablets and smartphones, making them ideal if you sell electronics or work in a tech industry.
Laser-engraved pens: Engraved pens are sophisticated items with durable metal casings that make a positive impression when your customers are business professionals and executives.
Retractable pens: Retracting pens are popular because they help to protect the ink from drying out and often have an ergonomic design. The more versatility a pen offers, the more people are likely to hang onto them.
Stick pens: Ballpoint stick pens are typically low-cost and suitable for general use or note taking.
Pencils: Promotional pencils may be useful if your customers are students or professionals who sketch.
Small details can make or break a promotional product, so look for a company that lets you test the quality of the pen or pencil before committing to a bigger purchase. The goal is to give prospects a favorable impression, and messy erasers or splotchy pens have the opposite effect. A promotional campaign lasts as long as your products, making it wise to choose pens and pencils with a durable and comfortable design.
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