What Business Owners Can Learn From Great Love Stories
January 25, 2018
By: Kelly Spors Valentine’s Day is a holiday to remind us of the powers of passion, romance and love. While you might not associate it with the passion and devotion you have for your business, perhaps you actually should.
Here are a few suggestions for how business owners can hold on to their love and passion for their burgeoning enterprise:
1. Love what you do
Owning a business is a commitment — day in, day out, through thick and thin. Just like with any great marriage or long-term relationship, you must be dedicated to seeing it through even during rough patches.
The only way to sustain that level of commitment is to truly love what you do. As Oprah Winfrey says, "Passion is energy, Feel the power that comes from focusing on what excites you." So, now ask yourself: If your business encounters hurdles or bad times, will you still enjoy pursuing it every day? If the answer is no, you may need to reevaluate. Maybe you need to sell products you’re more passionate about or assemble a team that keeps you motivated, happy and focused, regardless of what happens.
2. Help your customers fall in love, too
The best love stories are infectious. To make sure your customers are in love with your business, too, first target the right people. Then find ways to help keep them interested and enticed, recommends Tim Halloran, thought leader and author of “Romancing the Brand.” Never forget that your customers are your lifeblood.
“Continuously give your ideal customer what they want and need to feel [so] that you are the brand for them,” says Ivana Taylor of Small Business Trends. “That you were meant to be together.”
3. Embrace change
Don’t let the romance fizzle. Just because your business is going strong today doesn’t mean it always will. The economy can change, your customers’ needs and wants can change, and new fierce competitors can enter the market. But sometimes change is just what you need to keep your business lovable and resilient.
The most successful businesses know this and aren’t afraid of adapting. You may occasionally need to make small changes — such as dropping or adding new products — and sometimes you may need to make dramatic changes, like reinventing your business model. Constantly evaluating your business and being open to change can make sure you're competitive not only today, but in the future.
Remember, the love you feel and give to your business is what helps to keep you motivated and driven for success.
About the Author
Kelly Spors is a freelance writer and editor based in Minneapolis. She previously worked as a staff reporter for The Wall Street Journal, covering small business and entrepreneurship.
All content provided herein is for educational purposes only. It is provided “as is” and neither the author nor Office Depot, Inc. warrant the accuracy of the information provided, nor do they assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.
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