What is Super Saturday? It's a Super Opportunity for Small Businesses
December 20, 2018
By: Kelly Spors
Most people have heard of Black Friday and Cyber Monday. But there is another pre-Christmas shopping holiday you should be aware of: it’s called Super Saturday.
Also called Panic Saturday, the last Saturday before Christmas is a major retail day in the United States, with tens of millions of Americans flocking to stories to take advantage of last-minute sales and complete their holiday shopping lists.
The National Retail Federation reported in 2016 that two-thirds of Americans—about 156 million—were planning or considering going to stores to take advantage of Super Saturday sales and complete their gift lists.
Simply put, the day is the last chance for retailers to take advantage of the holiday season gift-buying rush. It’s make or break time. The big retailers have whole departments strategizing on how to make the most out of the day. But what are small and midsize retail businesses to do to stay competitive?
Here are some things you still have time to do to drive more Super Saturday 2018 sales:
Decide on special sales to increase the sense of urgency
Super Saturday shoppers are already rushed to finish their holiday shopping. They’d rather be home enjoying the tree lights and drinking eggnog. It’s time to remind them that it’s now or never. That means having a last-minute Super Saturday sale to get your merchandise out of the door. If you sell online, don’t be afraid to offer free shipping, too. It’ one more incentive that could make or break a potential sale.
Ensure you have the inventory and staff
It’s not too late to make last-minute orders of your best-sellers this holiday season to ensure that you have enough to meet shoppers’ demands on Super Saturday. Consider using your inventory management system to its maximum potential. It’s also still possible to ensure you have enough employees on hand to handle the holiday rush.
Keep the doors open late
Super Saturday is definitely not the day to head home at 5 p.m. You want people packing into your store late into the night. Consider offering extra incentives for coming that day, whether it’s free gift wrapping or even a freebie gift item.
Don’t forget gift cards
They’re the fallback for many last-minute shoppers. They’re easy to sell, and they ensure that you’ll have post-Christmas shoppers coming in to help clear out your inventory as they spend their gift cards.
Keep the holiday spirit alive
There’s nothing like the spirit of the season to spread cheer and make people want to buy more. So try to crank up the holiday music in the store speakers, and consider serving up free goodies and perhaps even warm drinks to your shoppers.
While Super Saturday may be a close-to-last chance to win holiday shoppers, it’s not the last. Many shoppers will still be out in the couple remaining days before Christmas, including on Christmas Eve. Remember to stay focused and try to avoid burnout so you can make the most of the final days of the 2018 holiday shopping season.
About the Author
Kelly Spors is a freelance writer and editor based in Minneapolis. She previously worked as a staff reporter for The Wall Street Journal, covering small business and entrepreneurship.
All content provided herein is for educational purposes only. It is provided “as is” and neither the author nor Office Depot, Inc. warrant the accuracy of the information provided, nor do they assume any responsibility for errors, omissions or contrary interpretation of the subject matter herein.
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