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Celebrate Special Moments with Cards
Greeting cards aren't just for the holidays. Sending cards to customers to commemorate personal events can help drive brand loyalty and customer retention. Check your customer database daily, and send out greeting cards on birthdays, after major purchases or just because you feel like making someone's day.
Class Up Your Snail Mail
You can send out handwritten mailers printed with your company's name for an elegant personal touch. Including a header makes the letter look professional, and a handwritten note tends to stand out in today's digital world.
Seal the Deal with Gift Baskets
Giving a gift basket is a big gesture that's always appreciated. You can send out gift baskets to entice potential customers and clients, or you can use them as a way of saying thanks after a successful sale or completion of a project.
Treat Customers to Sweet Treats
Sometimes the little details can make the biggest impression. You can make sure you're remembered by delivering boxes of chocolates to appreciated customers, clients and other associates or you can also keep a bowl of chocolates on your desk to make visitors feel as welcome as possible.
Throw a Customer Appreciation Party
Special events can help keep your customers interested in your company and increase brand awareness. You can send out customized invitations with fun patterns to generate interest. Receiving an invitation in the mail makes an upcoming event feel more real, and personalized invitations make potential attendees feel valued.
Turn Customers into Brand Ambassadors
You can give out branded apparel to turn your customers into walking billboards for your company or you can hand out hats, t-shirts and sweatshirts as prizes for your customer loyalty program or for raffles and giveaways, and provide free apparel at trade shows to boost brand awareness.
Hand Out Swag Bags
Branded backpacks, drawstring bags and totes can make excellent promotional gifts, especially at trade shows. Attendees can put all their swag in your branded bag, exposing your company logo to a big audience. Prepare for your booth to be the busiest at the show.
Advertise Year-Round with Calendars
Calendars can make fantastic promotional items because people use them all year. Make sure your calendar is interesting so people want to display them for the world to see. Use beautiful or funny photos so customers can own a unique item they want to show off.