Sending off Your Customers With a Smile
Sending Your Customers Off With a Smile
June 26, 2017
You've finally taken the plunge and started your own business. Your have great products and top-notch customer service,. This is a great start to a great future, but there's so much more you can do to ensure you make a lasting, positive impression on your customers. By choosing the right bags and product packaging to offer to your customers, you can use their purchases to gain more business and provide a premium service that is likely to lead to repeat visits.
Gift Bags: Extras and Additions
When customers purchase items as gifts, be sure to offer the right gift bags or gift wrapping to suit the occasion. Offering some dad-friendly wrapping paper for Father's Day, for example, makes for easy, one-stop shopping. Match gift bag styles to your products and target audience to create an interesting engaging and theme so customers will want to invest more in items that coordinate well. Just by ensuring that you have a choice of gift bags and wrapping that fits your products, you'll build goodwill by making the shopping experience an enjoyable one.
Great Product Packaging
If your store sells delicate items, offer them a choice of protective packaging to keep products safe while in transit and ensure customer satisfaction. Something as simple as a supply of bulk white tissue paper for wrapping delicate items can fit the bill. Offering a range of colors is optional, but it does improve the look and can increase customer interaction for very little added expense. Colorful tissue paper within a larger contrasting box or bag also provides cushioning while improving the presentation of an item. Other product packaging options include Kraft paper for a sturdier wrap or Bubble Wrap for particularly delicate items. Including a certain quantity of safety wrapping in your pricing calculations is wise, as this allows you to offer a complete service to your customers without negatively affecting your profit margins.
Shopping Bags: Convenience and Awareness
When your customers are ready to take their purchases home, supply them with shopping bags for easy toting. This is your opportunity to make a statement about the care and attention to detail your business provides. It's also a key point for marketing. Shopping bags, ranging from paper sacks with your business details printed in a clear and attractive font to reusable cloth sacks with a full logo print, are an opportunity to get the name of your business in front of a wide audience to include friends and acquaintances of your customers, as well as the people they pass on the streets. Rather than choosing the least expensive packaging option you can find, use some of your marketing budget to invest in quality and durability. The more customers reuse your packaging, the more times your name is on display. Additionally, most customers appreciate sturdy packaging and associate it with quality goods, which helps them remember your excellent service and the products you offer.
Packaging Materials: Suitability
How do you decide what type of bags and wrapping to offer? This depends on the nature, size and materials of the products you sell. It's important to keep these things in mind to ensure the high-quality product packaging materials you choose are appropriate for your goods. There's no point in designing or purchasing the greatest tote bag in the world if less than 20 percent of your products fit in it.
The product packaging and extras, like gift bags and shopping bags, are the most publicly visible part of any transaction a customer has with you. These packaging materials are also a great way to spread awareness of your business and its products and services. Choose your branding and style with care so your customers are always happy.
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