In this episode, Gary Vaynerchuk addresses the unpleasant topic of dealing with angry customers and ponders the age-old question of, "Is the customer always right?" Gary V. relays the message that these days, every customer is his or her own media company, with the ability to amplify your company's message immediately, through videos, pictures and review sites like Yelp and Google.

Thanks to the immediate reach most consumers now have with social media, Gary explains, we must understand the risk versus reward factors of each situation. How much does giving a customer's money back actually cost–looking not just at the return on investment of an individual scenario but also the lifetime value of that customer.

About Gary Vaynerchuk

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

Gary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups and family businesses, and giving his answers based on a lifetime of building successful, multimillion dollar companies. The show is also available as a podcast on iTunes, Stitcher and SoundCloud.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web and SXSW, which you can watch on his YouTube channel. He was named to both Fortune and Crain's 40 under 40 lists in consecutive years, and has been profiled in the New York Times, Fortune and Inc.

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