Biscotti by Barb Increases Brand Awareness with Office Depot Printing

November 14, 2019


By Jason Eisenberg
Community Program Manager

Starting a business after working full-time most of your life should be fun. Hard work but fun! That's why Biscotti by Barb, a small business owned and operated in Minnesota by Barb McGovern, has seen success since using Office Depot for her printing needs starting in 2014. In a recent conversation with Barb, she said:

"I needed to rely on Office Depot to gear up my business collateral - materials, posters, banners and labels for my products. They were able to help me and cut costs to the point where I'm about to launch my second business!"

But a successful business owner knows that cutting costs isn't the only important path to grow their business. Being strategic with your time and resources is massively important for the health and sustainability of the business AND yourself. That's where Office Depot's business services can serve as the essential assist for its business owners. Think of the butterfly effect - the phenomenon whereby a minute localized change in a complex system can have large effects elsewhere (Oxford Dictionary). 

One small change in your workflow, if intentional, can save large chunks of time to focus on parts of your business  or your personal and family life. And for Barb who takes the orders, does the marketing and bakes all her biscotti (which she does ship if you're hungry), the dependability and convenience factor working with Office Depot has allowed her to expand the reach of her business, create new biscotti recipes for the holiday season, and spend more time with her family.


Food Labels

According to Barb who has been baking biscotti for 25 years, there are very specific requirements when printing food labels made-to-purchase. The team at Office Depot knows exactly what Barb needs to provide clear and compliant labeling for her products. She is also delighted to have her logo on her labels in order to ensure a stronger brand presence.

“That’s helped me successfully launch my product into new markets in my region.”

Signage – Banners and Posters

The Biscotti by Barb logo helps generate awareness – especially at pop-ups and local Farmer’s Markets – so Barb needed an outdoor banner and an indoor poster (both of which you can order same-day if ordered by 2pm local time). To save additional time, Barb’s logo artist is able to send files to her representative at Office Depot (Justin!) – and within a couple of days her signs are ready, laminated and she “just loves it”.

Check out how Office Depot’s business services can help you prioritize your time and energy when it comes to your business.

References and Resources:

Oxford Dictionary


About the Author

Jason Eisenberg is the Community Program Manager for Office Depot, specializing in small business and entrepreneurship. Based in one of the most exciting cities for startups — Austin, TX — Jason is plugged into the business community, often connecting with thought leaders, entrepreneurs, and strategists to help identify and find solutions to common pain points all business owners share.

All content provided herein is for educational purposes only. It is provided “as is,” and neither the author nor Office Depot warrants the accuracy of the information provided, nor do they assume any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.