Digital Signs
One of the five major trends for 2020 signage design is digital printing, especially as businesses prepare to reopen, have recently reopened, or are open with new rules and regulations. These businesses have a responsibility to communicate efficiently and effectively to their employees and customers.
By digitally creating custom posters, outdoor signs, and other means of marketing collateral, companies can frequently update any policy changes and greet guests with a positive message as they enter the business.
Digital printing takes much less time and can be easier to do than banner printing or poster printing. There is usually a user-friendly program that allows someone to swap out the digital messaging and any images easily. Sometimes, it’s just a matter of an IT specialist logging into the database to make the changes.
There’s also no need to worry about how many copies you’ll need — the digital messages are displayed throughout your business or can be dispersed electronically easily.
Interactive Signs
Businesses can enhance their digital signs by including an interactive, touchless element. An example of this is a digital sign that incorporates a special feature to count people entering a business to not exceed their permitted occupancy.
Many restaurants have also employed this type of interactive, touch-free component to their custom signs. Tangible documents like menus, wine and cocktail lists, flyers with special promotion codes or offers are being replaced with PDF documents that can be accessed by a QR code on a sign. This dramatically reduces the amount of contact your customers and employees having with various physical items in your establishment.
An added benefit to using a QR code to generate a menu is that you can update the menu as much as you’d like. For restaurants that change their menu options daily, this can be a game-changer for saving time and money.
Whatever your business sign needs, there is a custom sign for it. Need it fast? Many available signs have options available for same-day printing and pickup or delivery if you place your order by 2 p.m.
No matter what your business’s message is, the right custom sign can help communicate it successfully.