What is digital signage?

Digital signage uses screens to display imagery and messaging, replacing printed signs with an eye-catching and adaptable alternative. Sometimes called “digital display signage,” this mode of communicating with customers is flexible and compelling.

In contrast to a traditional sign, the display’s content can change every few seconds and feature video, animation, and other graphics. Given this range of possibilities, many businesses are rapidly adopting digital signage as their primary mode of in-store messaging. From highlighting current promotions to answering practical questions, the uses of digital signage are virtually limitless.

Digital signage players

Which kind of digital signage solution do I need?

Shoppers considering digital signage should first determine the scale of their plans. In some cases, a single digital display player might be completely sufficient, providing useful information in one key location. However, many businesses could benefit from multiple digital displays connected through a unified digital signage system. In both cases, shoppers should determine whether the displays require a separate “player” device or can operate independently.

It’s also worth considering whether the displays have touch-screen functionality, enabling customers or team members to interact with the signage. This selection includes various digital signage, allowing shoppers to choose solutions tailored to their business needs.

Digital display players

Top digital signage systems

What are some of the top digital signage companies?

Some of the world’s most respected technology brands produce digital signage solutions. These brands include LG, Samsung, and Philips — companies with long track records of producing high-quality televisions, monitors, and other types of displays. ViewSonic is another company with excellent digital signage options, including a range of display sizes and built-in features.

LG digital signage

ViewSonic digital signage

Samsung digital signage

Philips digital signage