3. Focus on website experience
There’s still time to get your website/app experience optimized for the holiday season. A unique way Kellie is keeping the spirit of the selfie cookie service alive is through their website portal, where customers can upload their photos to print on their cookies. Not only is this meeting the customer halfway to offer their product, it also allows her photo cookie service to expand beyond her local region.
“We are constantly improving the experience and working to make uploading photos for us to print easier.”
4. Working with clients personally
To delve further into adding relevant services, Kellie stressed the importance of open and honest communication with clients – especially because there is some time to get ready for the holiday (if you’re preparing now).
Kellie explained that they are trying to understand how their customers are going to gift this year. In the past it would be one client order for 300 boxes to deliver to a company. But now, they may have to ship to individual homes, which could raise the cost.
“We have to figure out the pain point and the price point for the customer,” said Kellie. “I will literally call a client and say, ‘I’m thinking about this idea’ and then get feedback so we can tweak it.”
As a result, the business learns more about its customer and the client feels heard and appreciated.
“Customers love to help and give their feedback – it’s been really helpful since we don’t know what everyone is thinking on a given day since the world is changing so much.”
5. Advice for retailers during the holidays
When I asked Kellie Moore what was the best advice she has for another retailer facing the holiday season this year, she gave a quick thought and answered:
“You cannot wait for people to walk into your store this year. Set up curbside and delivery now so you can market it for the holidays. If you can, figure out how to ship because then you’ve expanded your reach from local to nationwide. Learn about what your shipping options are before it gets too busy and you can’t catch up.”
We see many businesses moving forward trying to adjust to constant change – and we are inspired. Our business is to keep business going and your life moving with solutions for it all.