By: Gary Vaynerchuk

While many people may peg Gary Vaynerchuk as “the social media guy,” in this episode, he explains that he’s really just a businessman. The draw toward social media for Gary V. happened when he realized that’s exactly where the attention of the consumer was, and he wanted to be able to capture it. Social media platforms are where your marketing should meet your consumers. If you can figure out where your intended audience spends its time, whether that’s Facebook, Twitter, Snapchat or Instagram, then that’s exactly where you need to focus on establishing a presence. According to Gary Vaynerchuk, that’s the best social media “tactic” there is.

About Gary Vaynerchuk

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

Gary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups and family businesses, and giving his answers based on a lifetime of building successful, multimillion dollar companies. The show is also available as a podcast on iTunes, Stitcher and SoundCloud.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web and SXSW, which you can watch on his YouTube channel. He was named to both Fortune and Crain's 40 under 40 lists in consecutive years, and has been profiled in the New York Times, Fortune and Inc.

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