Six in 10 female small business owners who opened their business prior to 2022 said the past year has been the most challenging for their business (63%), according to new research.
The survey of 1,000 female small business owners also found that one in six are stressed out every day. This may be because more women are starting businesses out of necessity — more than a quarter reported being let go or laid off before opening their business (28%), compared to just 13% of respondents last year.
Nearly a quarter are experiencing concerns with fatigue (23%) and finding employees (13%).
However, the survey conducted by OnePoll for Office Depot found that funding concerns are down (47% last year vs. 42% this year), as fewer said they still worried about it compared to last year.
Despite the challenges they’ve encountered over the last year, most of those who were previously employed somewhere else said their work-life balance has actually improved since opening their own business (73%).
But they don’t have it all down to a science — female small business owners said they’d benefit from having marketing materials (35%), networking tools or platforms (34%) or access to office supplies (25%) to help their business.
Business mentors are also needed, especially among female small business owners of color (33% compared to 20% of white SBOs).
They’ll also need to overcome some of the challenges of working from home since that’s where most female SBOs (55%) are running their businesses from. This means substantial investments in building a dedicated at-home workspace.
One in five claim they’ve invested more than $5,000 of their own money in at-home equipment and tools to help run their business. This includes purchases like laptops (36%), printers (35%) and software programs (24%).
“The last few years have demonstrated that it’s possible to start, run and grow a successful business from home with the right products, services and solutions,” said Kevin Moffitt, executive vice president of The ODP Corporation and president of Office Depot. “We’re committed to helping these entrepreneurs get everything they need to succeed.”
Respondents also shared some personal difficulties they face when working from home like “sticking to a schedule while trying to be a full-time mom,” “missing out on the ‘human touch’ or being with other people in person” or “making new contacts.”
While at home, small business owners are keeping their families busy, too — a third of respondents employ family members (35%). Interestingly, nearly a fifth of female business owners say it’s against their philosophy to employ family members (19%).
Overall, female small business owners are feeling rewarded for their efforts in the same ways as last year: 70% enjoy being their own boss above all, up from 66% last year.